Trak is Giving Back Like Jack Would
Mar 27, 2023
In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.
Why Partners "Do Not Activate" every single asset
Mar 20, 2023
3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023
2023 National Sports Forum - #SponsorshipsWork & Trak’s Experience
Mar 7, 2023
Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."
How We Know #Sponsorships work…and you can too
Feb 14, 2023
Every day we work with clients that are being challenged by their leadership to demonstrate that Sponsorships work.
It's [almost] the end of the season; Did we activate everything? How to avoid poorly executed partnerships
Sep 23, 2022
The scary reality for most sponsorship marketers and how to avoid underperforming sponsorships
7 Deadly Disparate Tools of Sponsorship
Jun 20, 2022
The tools that are killing your productivity in Sponsorship Management
Trak keynotes the NFL Activation Summit in New Orleans
Jun 1, 2022
Trak keynotes the NFL Activation Summit in New Orleans
Back at the National Sports Forum & Better Than Ever
Apr 29, 2022
Trak was named the winner of the 2022 National Sports Forum (NSF) Tech Tank in Austin, Texas.
Clear Bags Becoming a Fashion Statement at Texas and Beyond
Nov 2, 2021
Drive sponsorship revenue by utilizing clear bag policies - see University of Texas Sponsorship Example
Greenville Triumph SC on Playing Much Bigger via Trak Software’s Collaboration Service
Aug 31, 2021
Reigning USL League One Champions Integrate Trak Software Into Entire Partnership Portfolio
Trak Stars - Episode 2 - Brooke Manning
Jun 22, 2021
Brooke Manning, Manager of Partnership Activation with the Denver Broncos used Trak throughout her career
2021 Trak Customer Survey Results
Jun 22, 2021
2021 Customer Survey Results after using Trak's Award Winning Sponsorship Management Platform
Kia Uses NBA Playoffs to Springboard Rebrand
Jun 18, 2021
Kia Rebrands using the 2021 NBA Playoffs sponsorship
UNC Launches Innovative Group Licensing Project with Alumni
May 28, 2021
The University of North Carolina has caught our attention with a first-of-its-kind group licensing program for its notable alumni, in conjunction with marketing and licensing agency, The Brandr Group.
Trak-ing Potential: ‘GO’, The Suns Gorilla, Partners with Guest List
May 25, 2021
The mascot strikes a first-of-its-kind partnership meaning there are endless opportunities to activate
Qatar Airways Swoops in to Add Umbrella Approach to Sponsorship Portfolio
May 12, 2021
Euro 2020 and Qatar Airways as they reached an agreement this week to make Qatar Airways the official airline of the continent-wide tournament.
LoanDepot Presents Opening Day Pick 'Em
May 4, 2021
The Official Mortgage Provider of Major League Baseball, loanDepot, harnessed the power of Opening Day, with a two week promotion leading up to the big day on April 1st.
Rocket Mortgage Breaks Ceiling on College Sports Naming Rights
Apr 16, 2021
Rocket Mortgage has become the presenting sponsor of Michigan State Men's Basketball.
The Masters of Simplicity
Apr 7, 2021
IBM and AT&T receive on-site and digital presence. It's simple, subtle, and even minimalistic.
Trak Stars - Episode 1 - David Vedder
Mar 23, 2021
Trak Software sponsorship interview, Episode 1 with Hilary Goldberg and David Vedder
NBA All-Star Game Puts Real Meaning Behind Winning and Losing
Mar 22, 2021
NBA All-Star game sponsorship supports Thurgood Marshall College Fund and the United Negro College Fund.
The World of OTT and How it Impacts Next-Gen Sponsorship
Mar 9, 2021
Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software
Bojangles at UNC Basketball an Exploration of Longevity
Mar 5, 2021
The Bojangles and Tar Heels basketball sponsorship is a hit, here's why
The Simplicity of Product Placement with Cole Anthony
Feb 26, 2021
The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software
Budweiser Teams with Nets to Celebrate BKLYN
Feb 19, 2021
Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown
2020 Trak Customer Survey Results
Feb 17, 2021
2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform
A Spotlight on The Waste Management Phoenix Open
Feb 11, 2021
Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open
Super Bowl LV Experience gives Lowe's Rare On-Site Access
Feb 4, 2021
Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership
New England Free Jacks - Welcome to Modern Partnership Management
Feb 3, 2021
New England Free Jacks choose Trak Software to boost corporate partnership revenue and improve efficiencies
Qualtrics Captures the Depth of Jazz Fan Experience
Jan 22, 2021
Qualtrics and the Utah Jazz capture special moments in their Sponsorship of the Photo Experience
What’s in a Name?
Jan 19, 2021
With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.
Fan Spotlights Break LS Tractor into College Sports
Jan 15, 2021
North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights
UCLA Health Connects Fans to Healthcare Reality
Jan 4, 2021
UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership
Rolex Cleverly Dominates PGATour.com
Dec 30, 2020
Rolex deploys some creative digital assets with the PGA Tour on PGATour.com to reach a valuable sponsorship audience
Trak CRO Charles Reynolds visits with Andrew on the Andrew Haines Show
Oct 1, 2020
Learn about the experiences that has helped shape the future of Digital Sponsorship Management and Trak Software
NBA Bubble Sponsor Watch - Miami Heat Top 10 broadcast
Aug 11, 2020
We collect and catalog the sponsor activations for the 2020 NBA bubble
Baltimore's Ravens Rise Program Institutes New Virtual Huddle Sponsorship Activation
Jul 17, 2020
Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation
Northwestern University, The City of Evanston & Dynegy renovate a community basketball court
Jul 17, 2020
Northwestern Sports Properties by Learfield Sports deal with Dynegy to revive a worn out community court for their sponsorship deal, see description, announcement and pictures
Sponsored Caption Contest from the Chicago Bears and Dunkin Donuts
Jul 15, 2020
Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.